EDUCATIONAL SEMINAR PROGRAM
SEMINAR PROGRAM HAS NOW CLOSED.
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Day one - Thursday 22nd July
Day two - Friday 23rd July
DAY 1 - THURSDAY 22ND JULY -
MASTER OF CEREMONIES FOR THE DAY - JOHN LEES
TIME |
TALK DESCRIPTION |
10.15am -
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KEEPING AN EYE ON THE BOTTOM LINE - BUDGET BASICS FOR EVENT COORDINATORSThis session is vital if you are involved in putting together a budget and responsible for keeping tabs on it. It will cover the basics of constructing a realistic budget including how to calculate fixed and variable costs. PRESENTERRobyn Johnson AMM CEM Managing Director, Conexion Event Management With more than 20 years experience managing international and national, events, Conexion's Managing Director, Robyn Johnson, is one of Australia's most acclaimed conference organisers recognised within the industry for her professionalism and total commitment to excellence. Robyn has had considerable expertise in managing event budgets that were heading for failure and turned them around to make considerable profits for the client. She has lectured on event financial management at a number of tertiary institutions and has a reputation for loving a excel spreadsheet. |
11.30am -
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SUSTAINABILITY AND WHAT IT MEANS FOR EVENT MANAGEMENT AND YOUR BUSINESSSustainability will dramatically shape the future of the events industry. Catering, styling, entertainment, venues, gifts, concepts and design will all be evaluated in terms of their carbon footprint and their corporate and social responsibility. It is not simply a matter of "green themes" and carbon offsetting. Effective strategies are needed to meet the increasing requirements of sustainability and to attract and comply with corporate sponsors and event stakeholders. Creative ideas, innovation, collaboration and the willingness to challenge some traditional current business practices and adopt a holistic triple bottom line approach to sustainability will ensure your future. In this session you will gain a holistic understanding of what sustainability really means for your business and why it is such a critical issue for the events industry but also an inspiring creative, competitive and contributive opportunity. PRESENTERAlison Drover, Director, The Alison Principle A former chef, marketing strategist, stylist and event designer, Alison Drover helps companies become more corporate and socially responsible in their practices with a holistic approach which embraces planet, profit, people and pleasure. Alison is an ambassador for "taste" and responsible eating and concerned with the role organisations and individuals play in influencing the future of what we will be eating and the cost to the environment and to health. |
12.45pm -
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AV EXPOSED - EXPLAINING THE LANGUAGE OF AV QUOTESFind out how to interpret quotes and understand variances between quotations; Learn how to write a brief so you can compare ‘apples with apples’. PRESENTERKeith Wootton, Managing Director, AV1 Audiovisual Production Keith has spent 19 years in the music and events industry, occupying various roles from technician to business manager. He has been heavily involved in the Australian meetings and events industry, spending four years on the MEA NSW Branch Committee, two as Branch Chair. Keith is still an active MEA member, and speaks regularly at professional development sessions Kealan Coleman, AFMEA, Production Manager, AV1 Audiovisual Production Kealan has been working in the events & entertainment industry for over ten years. Starting out in Ireland as a performing musician, he very quickly found himself working as a live sound engineer, studio owner, stage manager and production manager on festivals, concerts and events. Kealan is a Production Manager at AV1, where he specialises in national roadshows. Kealan is also a keen industry contributor. He made his debut as a presenter at the MEA NSW Student Insight event in 2006, and has conducted many informative sessions since. He also sits on the MEA NSW PD committee, and is a proud recognised AFMEA. Whenever he’s not in an airport or a ballroom, he can be found in the lobby bar, with his guitar, entertaining the travelling crew. |
2.00pm -
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BOOSTING DELEGATE AND ATTENDEE NUMBERS WITHOUT BREAKING THE BANKAn effective marketing strategy does not necessarily mean blowing your budget! Get some valuable tips on how to put together a marketing plan that attracts maximum quality delegates, increases your profile and builds long term relationships with your target market. PRESENTERDenisa Adamova, Project Manager, arinex Pty Ltd Denisa graduated with a Bachelor of Management in Tourism from the University of Technology in Sydney, 2004. Prior to this, Denisa gained extensive event and conference management experience in Europe where she worked for a Professional Congress Organiser for four years. Denisa joined arinex’s Conference Team in February 2005 and was promoted to Conference Manager in 2007. Denisa has been responsible for managing some of arinex’s most prestigious events |
3.15pm -
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WHY LIVE?Intranets, social sites, real time and on demand web conferencing, real time video conferencing etc. With so many easy and inexpensive mediums for communication available to business why bother with live events? Do they still have value? In this session, we will explore unique communication attritubes of the live event and why they cannot be replaced. Plus, how knowing these attributes can be applied to create event content that delivers measureable ROI on specific communication objectives. PRESENTERRob Vass Managing Managing Director, Show Productions Institute Rob has worked in this industry for over 20 years on some of Australia’s biggest (and smallest) events, and cannot think of another career that would have given him so many opportunities for creativity and innovation, or so many unique and rewarding experiences. |
DAY 2 - FRIDAY 23RD JULY
MASTER OF CEREMONIES FOR THE DAY - PETER BLISS
TIME |
TALK DESCRIPTION |
10.15am -
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THE IMPORTANCE OF CREATIVITY IN DELIVERING POWERFUL COMMUNICATION THAT PAYS DIVIDENDSCreativity is the key to powerful presentations and events. When you engage and interact with an audience, you will achieve your communication objectives – now and into the future. This session will surprise you. It will make you laugh. It will change the way you think about communicating with your audience. Be prepared to be challenged! PRESENTERRob Frank, Director, Vervecreative Australia Pty Ltd. Rob Frank is a Director of Vervecreative having founded the company in 2004. Rob has been working as a video, exhibition and event producer for over 20 years in Australia and throughout the Asia Pacific region. With a background in advertising and marketing, he brings a strategic edge to his wide range of production skills. This ensures that achieving the client’s fundamental communication objectives is the first and foremost goal in any project. Michael is the Director of MCME, an interactive performance, marketing and training company that makes your brand, your people and your event a success. He is also a prolific writer and speaker with his new book, ‘Marketing Makeovers to Bring in Big Dollars for Your Small Business,’ soon to be released. |
11.30am -
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STRATEGY + EVENTS = BUSINESS OUTCOMESTaking a strategic approach to using events to drive business outcomes. PRESENTERRichard Woodward, Director, Richard Woodward & Associates Richard works with organisations helping them to become effective at attracting clients, customers, sponsors and funding. He provides clients with training and coaching in business development and presentation skills, he facilitates their strategic planning sessions and speaks at their conferences and events. Previously Richard has held senior marketing and sales positions in Australia and the UK for the Commonwealth Bank, Sydney Opera House, KPMG, Telstra Stadium, and the Royal Automobile Club and has worked as a corporate trainer in presentation, sales, facilitation and training skills. In this engaging talk, Richard will draw from his experience in these roles to demonstrate how by taking a strategic approach to events we can drive business outcomes. |
12.45pm -
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INSIDE, OUTSIDE, UPSIDE DOWN LOOKING FOR THAT ELUSIVE VENUETake a look at some event examples which will inspire your next event location and its creative look. With a creative team including interior designers, graphic artists, and artists they push the boundaries of event location and design. PRESENTERSLaura Rogers, Business Development Manager, James Gordon Workshop Alex Austin, Senior Event Producer, James Gordon Workshop |
2.00pm -
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AREN’T RULES THERE TO BE BROKEN? OH&S FOR MEETING PLANNERSHave you checked out the Building Code? Do you know what is mandatory to comply with OH&S Regulations? If not this is a great opportunity to be updated and learn from case studies by our expert speaker. PRESENTERBea Tomlin, OH&S Consultant, Beaspoke Safety For Bea, hazard identification and risk minimisation has always been a priority at events. In fact, Bea has such an extensive knowledge and passion for the subject; she created Beaspoke Safety to assist event managers, organisers and industry suppliers with this complex area. As the name suggests, Beaspoke Safety takes a personal approach to each situation, supporting clients through all stages of the event, from initial planning to post event reporting. By offering proactive and realistic advice, Bea and her team aim to empower clients with the knowledge and confidence to minimise risks and take control of their safety. |
3.15pm -
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EFFECTIVE EVENT EVALUATIONEvent measurement and quantifiable results are ‘must haves’ for meeting and event organisers in today’s challenging economic climate. This session will explore the current trends in measurement of meetings and events to demonstrate their value to your organisation. PRESENTERFacilitator - Nigel Collin , Creative Director, Nigel Collin Creative Nigel Collin is a champion of creativity. Which means he works with business leaders to help them lead their creative people to get results and achieve business growth. After 15 years in the creative sector Nigel realized the challenge with creativity is not in finding creative people, or teaching your people to be more creative. It’s in knowing how to lead your creative people, harness their genius and direct it towards viable business outcomes. If you can increase your creative capital you will also increase the value of your business, be more adaptable, and outpace your competition. A Dynamic, interactive and practical speaker and facilitator, it is Nigel’s genuine knowledge and experience that sets him apart from others. He is one of those rare people who’s passion and knowledge of creativity will engage, inspire, but more importantly make a difference to your people and your business. David Addison AMM, Managing Director, Avanti Events Pty Ltd David graduated from Adelaide University with an honours degree in pharmacology to commence a career in the pharmaceutical industry in Europe and Australia. His corporate life involved research & development of new medicinal products, regional business responsibilities in Europe, the Nordic countries and North America and a senior management position upon returning to Australia. After the corporate life he founded Pharma Events and later Avanti Events event management agencies based in Sydney. David created Avanti Events to engage client relationships which inspire and excite. It is an award winning business built on strong ethics, excellent client relationships and a recognised network of industry peers. A diverse client base has allowed Avanti Events to grow across corporate industry sectors and a range of association bodies. Janette Beedell, Event/Conference Director, Targeted Program Management Having now started up her own events business, Targeted Program Management, Janette has over 15 years experience in management positions for major corporations. Janette’s professional background includes Marketing and Events Manager for the Financial Planning Association and with ING Australia. Delivering both domestic and international events, Janette can provide a perspective that would not be available from just any event organiser. Janette understands the intricacies and needs of organising large scale events. From large based sponsorship programs to managing Australia’s largest finance industry conference, it was experience with all aspects of creating, driving, building, growing and delivering that ensured these multi-million dollar events were a success. |
PROGRAM
Seminar program is accurate to date. Meetings & Events Australia reserves the right to make changes to the program at any time as circumstances dictate. Every effort will be made to ensure a program of equivalent standard and value, should unavoidable changes occur.
CANCELLATION POLICY
Please refer to the MEA website for further details. www.meetingsevents.com.au
MEA PD POINTS
As part of MEA’s ongoing professional development attendees tot eh MEA Seminars at ABEE will be entitled to claim 3 PD points * per session under category 2 of MEA’S PD Point Guidelines. This offer is exclusive to MEA Members Only. *3 pd points will be awarded for each seminar attended. For guideline please refer click here
ATTENDEES
Seminar attendees will receive a complimentary copy of the 2010’s Who’s Who Directory valued at $35 which can be redeemed at the MEA booth stand E13 (while stocks last) Attendees will also go into the draw to win 2 complimentary tickets to the NSW club MEA in August valued at approx $110 (Excludes travel costs)
